Entering a new decade saw several challenges facing the ecommerce industry. Before the global pandemic struck, the main concerns were issues like addressing the need for AR to help consumers better visualize their purchase choices before committing to them. Offering AR as part of the shopping experience is a major investment, and businesses need a good PIM system as a foundation.
Another challenge is keeping up with the world of digital payment platforms. Not offering a certain platform could mean lost customers—lost revenue. In order to remain competitive, online retailers must be flexible and have the ability to accept a variety of digital payment options.
The pandemic has changed shopping behaviors, which means changes in revenue across ecommerce. Certain niches, such as online grocery shopping and digital streaming services have exploded. Yet other industries aren’t fairing as well. In this time of flux, businesses need to know their customers and find solutions to serve them as best as they can.
The teams at Brightgrove have helped multiple ecommerce businesses address their shop’s challenges. We know what’s important—even in a changing world.
Having a shopping cart that functions properly is only the first step. How many clicks are you expecting your customers to go through before they get to the checkout of your online store? While it would be great to have everything on one page, our engineers can implement your ideas for the custom cart that will boost your conversion rates.
Analyzing Big Data
To succeed in a competitive market, online retailers must analyze data with a view to gaining valuable insights that can help personalize marketing initiatives and optimize merchandising decisions. Using an omni-channel retail strategy means customers are provided with a seamless experience no matter how they are shopping—mobile, web, or in-store. Brightgrove can help you leverage your data and insights, leading to a better customer experience.
If your data isn’t flowing seamlessly between your business systems, it’s affecting your bottom line. Ultimately, you want internal systems such as your CRM, WMS, ERP, and ESP fully incorporated into your ecommerce ecosystem. And why stop there? Our teams can drive your efficiency even further by integrating your supply chain management, order management, billing, marketing, and more.
Security and compliance
Estimates state that by 2040 nearly 95% of all purchases will be via ecommerce. A little closer than that, by 2021 it’s expected that the mobile commerce share of ecommerce will be about 73%. However, ecommerce is wide open to abuse by criminals, and governments are stepping in with legislation and regulations to ensure security and compliance. Let Brightgrove help keep you and your customers safe and secure.
We help tech companies create unique software products that help increase their customer’s satisfaction.
Video on Demand TV Service
A 60-person Agile engineering team formed to assist
an American internet television service that builds/
develops applications for several desktop, mobile,
and internet-connected TV platforms.
Big Data Analytics Software
A 40-person software development team for a big
data analytics software by Aginity.
PCI-compliant Payment Gateway
A Scrum team of Java engineers experienced in fintech
for a highly regulated payment solutions provider.
Invoicing and Accounting Software
Two mobile development teams needed to build native iOS and Android applications.Read More
Solar Power Plants Management Software
A manufacturer of photovoltaic solar modules was looking to build a software solution that would help its clients manage their “fields” of solar modules.Read More
Real Estate B2B Platform
An NYC B2B real estate company required an Agile development team to complete a major refactor to their listing platform, giving their developers the ability to add new features quickly and easily.Read More